This year don’t get Di2’d

January 31, 2011 on 10:17 am | In Product Information, Tech Tips | No Comments

I have been riding Shimano Di2 for about 10 months and I can tell you that I have nothing but positive things to say about the system.  Below are some of the common questions I get:

Q) Does Shimano Di2 work in the rain?  

A) Yes, I have ridden it through some nasty rain storms and it works fine.

Shimano Di2 Groupset

 Q) What happens if the battery dies?

A) Don’t know yet – the last time I charged the battery was over 6 months ago (7/9/10).   I will get back to you when my experiment is over.

 Q) Does Shimano Di2 work well? 

A) Di2 offers an almost unfair advantage over your competition on the road side.  If you are a triathlete then I can say with confidence that the advantages ARE unfair.  Dual position shifting is the Holy Grail of bike riding.


Q) Can I put Shimano Di2 on my bike?

A) Yes, Shimano Di2 can go onto most any road bike.  There are several road and triathlon bikes on the market today that are integrated with Shimano Di2 (this means they have special size holes in them to incorporate the larger cables and some have special mounts incorporated into the frame for the battery).  If the bike isn’t Shimano Di2 compatible you can still install the system on your bike.

2011 Felt DA with Di2

 Q)Should I get it?

A) Shimano Di2 is not cheap (there is an Ultegra version coming and the price will come down) so, like anything you will need to make the cost benefit decision.  If price isn’t an option for you and you are concerned about the viability of the technology then I am here to put your mind at rest – GET Di2 or you will get Di2’d.  


Q) What is “Getting Di2’d”? 

A) Getting “Di2’d” is a term I came up with when you are riding with someone on a Di2 bike and they are able to put you into the hurt locker simply because Di2 will enable them to change gears in places where a standard drive train (even Shimano DA 7900) would not be able to.  Getting Di2’d usually occurs on long ascents when you are cruising in your little chainring.  A simple tap on the lever and you are in your big ring.   Now the power in your legs that is required for this feat will be left for another article!

 See you on the road!

Louis Garneau Tri Pack Revo

January 28, 2011 on 10:04 am | In Product Information | No Comments

Start your season off on the right foot with the Louis Garneau Tri Pack Revo.  If you need it – you’d better bring it!  The LG Revo is the ultimate triathlon backpack with plenty of room for all your essential race gear.

With lots of pockets, straps, and buckles – organize, properly store, and comfortably carry everything you need for that all important race.  Then prepare your transition area with confidence and peace of mind.

Use the the (included) foldable chair to relax while you unpack and setup – then sit and quickly change during T1 and T2.  The LG Revo is the ideal triathlon transition pack – don’t go to your next race without it!

Louis Garneau Tri Pack Revo

TorHans Aero 30 Hydration System

January 20, 2011 on 2:23 pm | In Product Information | No Comments

The new TorHans Aero 30 hydration system is an innovative aerodynamic hydration system.  The TorHan is so aerodynamic that it is more aerodynamic than having nothing at all.   Tested in the windtunnel, the TorHan has a 72 degree trailing edge.  Additional aerodynamic features include the patent pending AeroFlow Straw and the XFlow-fill-on-the-go cap. 

Dual mounting channels allows for easy mounting on the headtube of most triathlon and time trial bikes and adjustable to fit most aerobars up to 14cm in width.  The soon to be released  accessory tray will mount to the second channel mount behind the bottle.  The tray will hold gels or a bike computer.  The TorHans will hold 30 oz and is BPA free.

Giro Advantage 2 with Roc Loc 5

January 14, 2011 on 8:36 am | In Product Information | No Comments

The legacy continues with the release of the wind tunnel tested Giro Advantage 2 with Roc Loc 5.  Building on its success – the Advantage 2 incorporates the new Roc Loc 5 fit system.  A 40 percent weight savings over its popular predecessor the Roc Loc 4.

After more than 15 years of refinement – the Roc Loc 5 provides an unmatched level of comfort and stability.  With this “one-handed” fit system, you can easily dial-in both the fit tension and vertical height adjustment of the helmet.

Just put it on, twist the dial, and go!  It’s that easy.  The Roc Loc 5 is truly unique and is featured on Giro’s 2011 helmet lineup.  You can find your perfect time-trial, road, or mountain bike helmet (with Roc Loc 5) at – where endurance athletes shop!

Giro Advantage 2 with Roc Loc 5

Litespeed M1 SRAM Apex Road Bike

January 12, 2011 on 3:47 pm | In Product Information | No Comments

The 2011 Litespeed M1 SRAM Apex Road Bike is the newest addition to the Litespeed stable.  Featuring a 3K unidirectional monocoque carbon weave frame and spec’d with the new SRAM Apex component gruppo. 

Key features include a box section bottom bracket for decisive power transfer and a flattened shaped downtube for improved aerodynamics.   A taller headtube helps with comfort and a slightly longer wheelbase stabalizes the bike at high speed descents.

The Litespeed M1 SRAM Road Bike is built strong and competitively priced.  Let the season begin!


Leanda Cave’s Day at Work

January 11, 2011 on 11:12 am | In Employee Adventures, Life at, Sponsorship | No Comments

As some of you may remember back in July I challenged Leanda Cave in a handicapped race at Vineman Ironman 70.3. With one year of racing under my belt, this was to be my first half-iron distance race. The challenge was set, and based off of both our goal times. I had to finish within 40% of Leanda’s time. If I lost I was going to have to ride up Mt. Lemmon in the big ring with Leanda (this really might have been more of a punishment for Leanda considering how slow I climb) and if Leanda lost she had to come and be my assistant for a day at work. Luckily for me, I won (THANK GOD!)!

After Vineman Leanda’s schedule got pretty busy training for Kona in Australia, getting married, winning Miami 70.3, taking 2nd place at the 70.3 World Championships, and 3rd at Ironman Arizona. With the 2010 season over, Leanda is back in town and came in yesterday to pay her debt! What a surprise for me when she walked around the corner in a skimpy maid’s outfit, 3 inch red stilettos, SKINS compression tights, and arm warmers! So, without further ado, Leanda’s day at work!

First Leanda helped out on the retail floor dusting helmets, mopping floors, and cleaning the pool!


Next she headed into the warehouse where she really shined picking and packing customers’ orders.

In between duties she found some time to bring her boss (ME!) some tea.

Always a good idea to keep the Marketing Director happy, so she took Samson for a walk. selected as a Top 100 Retailer

January 10, 2011 on 12:55 pm | In Announcements, Life at | No Comments

Each year, Bicycle Retailer conducts a survey of the sales representatives of leading bicycle and accessory brands to learn who they feel are the best specialty bicycle retailers out of the 5000+ that exist in the country.  These retailers are selected because they excel in three areas: market share, community outreach and store appearance.  In 2010, made the list, and we are thrilled that our reps consider us one of the best in the industry!  Check out the whole article here. is a 2010 Top 100 Retailer

Garmin Forerunner 410 Heart Rate Monitor

January 7, 2011 on 10:22 am | In Product Information | 2 Comments

The Garmin Forerunner 410 with Heart Rate Monitor is the newest GPS-enabled computer for endurance athletes of all levels.  Packed with tons features you can’t do without – this workout partner will quickly become your virtual training coach.

The 410 HRM uses “HotFix” satellite prediction technology.  Its battery lasts 2 weeks in power-save mode and up to 8 hours during training.  You can easily change sports with a press of the multi-sport button.  And, it’s water resistant to 50 meters.

Calorie consumption is heart-rate based for increased accuracy.  The display is large and easy-to-read.  The 410 HRM is compatible with the Garmin Speed/Cadence Kit and Garmin Foot Pod.  You can get the Garmin 410 HRM and a full-range of triathlon products at

Garmin Forerunner 410 HRM

What in the world is Triathlon America?

January 6, 2011 on 5:36 pm | In Random Musings | No Comments

I have been getting several questions lately pertaining to Triathlon America.  First, let me give you a little background on this organization.  About two years ago I got together with Brian Enge (the CEO of Zoot and now with about putting together an industry panel to discuss some of the things that were happening in our industry – more specifically the business aspect of the triathlon industry.  I wish I could tell you that Triathlon America was born from this but it wasn’t.  Fast forward 18 months and a few other industry people got together and actually made it happen.  I am fortunate enough to be involved on the Board of Directors for this organization and hope to help further the sport and give a voice for the many aspects of the sport that touches – retail, races, coaches, pro’s and our customers.

Triathlon America

Triathlon America can be summarized very easily – this is an organization committed to making the business of doing business in the sport of triathlon better.  So, if you make any type of money on this sport: race directors, media, professional athletes, retail stores, manufacturers, coaches, etc. then this is an organization you want to join. 

The kick off for Triathlon America is February 27-March 1, 2011 in La Jolla, CA (I know, I know, Tucson would be much better).  This conference is going to have a jam packed schedule that will help anyone in this industry A) run their businesses better and B) network with the who’s who of triathlon business.  I can tell you that from a business aspect there will be a lot to learn and apply to your business that will add value to your top and bottom line.  If you are interested in attending the conference I do have a way to save you a little on the registration fee.  See you next month!

3T Zefiro Team Aero Handlebar

January 5, 2011 on 4:46 pm | In Product Information | No Comments

The new 3T Zefiro Team Aero Handlebar is one of the most anticipated bars to come to the triathlon industry.  Fusing together the stability and handling of a road bar and the aerodynamics of an aero bar, the Zefiro allows you to get into an aero position yet quickly get into the drops for cornering and descending.

The Zefiro utilizes the 3T Mistral’s aero wing cross section to give the rider a wide platform for palms and forearms and the extension, or Pi-Wing, to give the rider a comfortably craddle to either grip down or to hang loose.

The Zefiro Team handlebar is full carbon fiber and weighs approximately 510 grams and is available in 40cm or 42cm widths.  Works with any conventional 31.8 stem as well as the 3T ARX Team stems.

3T Zefiro Team Aero Handlebar

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