Getting into the Season

December 16, 2008 on 9:33 pm | In Life at | 1 Comment

At we have a tradition of decorating for the holidays.  Usually we have kept it simple, limiting it to the storefront, a simple tree, etc.  Much to my suprise, walking in the Monday after Thanksgiving, we were all greeted with our own winter wonderland!  Thanks to Susan and her elves who made this happen!


Our winter wonderland!

Of course we catch customer service humming Christmas tunes now and then…..

Is that a crankset on the top of the tree?  What kind of ornaments are those?

Sportlegs, Clif Shots and Powergels of course!

Alas, amid all this holiday cheer, I’m still waiting on my latte`!

Happy Holidays!


December 9, 2008 on 12:41 pm | In Random Musings | No Comments

Assumptions stink, but of course I am guilty of making them but have been a victim. We assume the guy on the corner with the cardboard sign in his hands hasn’t done enough to help himself. We assume the kids on the playground feel safe and have a carefree life. We assume because our co-workers or friends laugh each day and function as normal people that life is easy or not filled with problems. I do this all of the time, make assumptions that is. I assume because people are smiling that they are happy, or that because they are in line at the grocery store buying things they have money. Funny, from where and from whom we learn our life lessons from. I learned a really large lesson from a very small person recently, to not to make assumptions. I already knew this, as we all do….but it is good to be reminded. I also learned that very small things that I do can make a huge impact on people around me. So with my renewed lesson, I am trying to remember to not make assumptions and learn a bit more about people around me before making up my mind about them. Just some food for thought….

Turkey Run

December 4, 2008 on 8:32 pm | In Random Musings | No Comments

Most towns in the US have a Thanksgiving Day run (Turkey Trot, etc.).  Well, in Tucson we have one as well – and it’s a blast.  It is a two loop course through a park and they put out hay bails to jump over and dig out two water hazards.  The kicker this year is that it absolutely poured rain all morning and the course was a wet mud bath.  There were a few hundred of us out there and we all had a blast…and burned enough calories to justify the massive feast that would follow.  The take home message – step up to the line and have fun!  See you at the races!

Thats me in the red hat - a random picture a friends kid took.

That's me in the red hat - a random picture a friends kid took.

George and Jane

December 1, 2008 on 7:38 pm | In Random Musings | No Comments

On the subject of giving thanks: sponsored athletes George and Jane shared their story with a local news station this past Thanksgiving. A great reminder to appreciate what is precious, wear your helmet, and be careful at intersections.

Giving Thanks

November 30, 2008 on 1:03 am | In Random Musings | No Comments

In our culture, we’re taught that for one day of the year, we “give thanks”.  We give thanks for our bounty of food by celebrating with a feast.  We give thanks for our families by traveling far distances to be with one another.  We give thanks for nature and spend time outside – running, cycling, playing football, taking hikes, walking the dogs extra long.  For this one weekend, we are hyper aware of all we have to be thankful for.   But what happens the rest of the year?  How often do you sit back and just say “Wow, I am so thankful for….”. 

I will share with you that for myself, this is easy.  I give thanks each and every day that I am able to pull on my running shoes and head out for a jog.  I am thankful each time I tow the line at a race to be part of such an amazing community of fellow athletes.  I am thankful that I have the knowledge and dedication to take care of my physical well being and am dedicated to leading a healthy lifestyle (never mind all those cookies I just ate).  I am thankful for the people who have come and gone in my life who have helped shape who I am today.  And each day that I walk into my office I give thanks that I have an amazing place to work.  I am thankful that one day several years ago, our friend had the urge to “start an online triathlon store”, and he did so with a vision that has lead us to where we are today.  I am where I am today athletically and professionally because of  As a customer and an employee, I give thanks to my fellow customers and employees for keeping this ship sailing. 

Oh and thanks for reading 🙂

Sense of competition

November 19, 2008 on 8:07 pm | In Random Musings | No Comments

When does it hit us? Are we kids in the open lot playing kickball and we want to be the one to kick the home run? Is it as a teen and you get your first taste in the spotlight playing sports in front of the crowd at a high school game? Or does it wait to hit us as adults and we really want that promotion (or that specific job), or even as simple as “hey that was my parking space!”. It is hard to judge when it hits us, as kids, young adults or even later but when it does…it hits hard.

I remember being a kid and it feeling like everything I did I was competing. Maybe it was because I am the youngest of 6 kids, and you had to stake your claim or you were not eating or being heard if you wanted to talk. Maybe it is because of my type “A” personality and I feel like I have to be really good, every day, whether it is at home or work. Anyway here is why I pose this question, about competition that is.

I have a young daughter who swims; she can swim her butt off. She is good, on the best (in my humble opinion) swim teams in our city. She gets to practice and most of the time is there to work, (she’s a tween so that can vary from day to day). But for the most part she is there to work and work hard. Most of the time she is the first to finish a set, the first to come in and wait at the wall, passes her lane mates. But here’s the thing, when it comes to swim meets she is just there, doesn’t really care about the outcome and is out for a Sunday stroll. It drives me nuts!!!!

I just want to take some of my drive to win and win it all (yeah right, I wish) and give her some. Inject it into her, give her some kind of shot to the rear that will all of sudden have that jump start effect. I wonder where those kids who are the Olympians or championship tennis players or what-not got their drive from. I wish I could bottle it and serve it to my kid with her oatmeal in the morning. Anyway in the mean time I do my best to sit back, watch her grow; as she figures out the world and wait with baited breath for that fantastic moment she gets the wave of how awesome she really is. When she steps up to those starting blocks and hands all of the girls around her one of the best butt kicking ever….she’ll be there, someday. I just need to wait for it.

Giving Back

November 14, 2008 on 5:46 pm | In Random Musings | No Comments

I just returned from a short trip to Mexico where I spent some time volunteering.  I have to say that I came back feeling good about the work I had done and the contributions I had made.  I had done this trip before and was glad that I returned with the same sense of energy I felt the first time.

In thinking about my time in Mexico, I was also able to reflect on the way we give back here at  I would venture to guess that most of our customers are not aware that we have contributed over $500,000 back into the sport since we opened for business.  We like to think that our investment back into the sport will play a small role in the sustability and growth of triathlon as a whole.  We made the committment to the sport early on in our business development and it has played a key role in many our decisions over the last several years.  Being a key player in the business world of triathlon is not as rewarding as being a key player in the growth of an entire sport. 

While most of our big contributions such as TRIFEST, Deuces Wild Triathlon Festival, Team and race sponsorships are often in full view of our customers, many of the small contributions often go unnoticed and that is OK.  We have employees here that have spent hours of time on volunteer projects outside of realm of triathlon – everything from volunteer time on political issues and elections to volunteer time at educational facilities to volunteer time at shelters to volunteer time at medical institutions.

Chrissie Wellington was in our shop a few weeks ago and I was happy to see this week that she also is giving back like many athletes in our sport.  If you are unaware, she is currently auctioning off her Kona bike that won the Ironman World Championships along with some personal memoriabilia and gear from her sponsors, TYR and Cytosport.  You can see the item here.

For those of you who are out there working to make the world a better place in your own way, we salute you and encourage you to keep up the good work.

Windhawk – Stretching Masters

November 14, 2008 on 5:24 am | In Random Musings | No Comments


Last year I was the announcer at the Desert Classic Duathlon and while I was announcing I did some interactive fun with the crowd and the vendors while we awaited the racers to come to the finish line.  I made my way over to a couple doing performance stretching.  I was having a chronic issue with my hamstring and figured I had nothing to loose so I got on the table and they worked on me for a few minutes – much to the disgust of the crowd (I was moaning and grunting a lot just to let people know I was actually getting stretched….after the fact I realized that it sounded like I was doing something else with them, but this is a G-rated blog, so keep your head out of the gutter :)).  Well, after a couple minutes of stretching I went for a short run (very short b/c I would know w/in a few steps if it was better) and low and behold it felt great! 

Fast forward several months and I finally got to go visit the folks at Windhawk for a session of AIS (Activated Isolated Stretching) – they are up the road about two hours in Mesa, AZ.  They interviewed me and we had a chance to talk about all of my “conditions” and they did some of their own tests to see how messed up my body has become from years of training and racing (or lack thereof).  We had about a one hour session and I must say that the best part is that they are patient AND they actually teach you how to do this AIS method on your own at home.  So, with that one visit, I had considerable results.  The moral of the story – if you are ever in the Phoenix area and are looking for some great stretching techniques you should probably see the folks at Windhawk – tell them Seton sent you and they will give you some free water :).

2XU V:1 Velocity Wetsuit

November 1, 2008 on 7:34 pm | In Product Information | No Comments

I finally got my hands on one of these suits to get a couple of good open water swims with it. And not that I have it’s easy for me to know what suit I’ll be getting next! Wow! The 2XU V:1 Velocity suit talks the talks and definitely walks the walks. The flexibility and buoyancy of the suit are superb, however there are two key features of the suit that are simply outstanding:

1) The Rollbar: I immediately felt the integrated rollbar design in the suit. You feel higher in the water and your hips roll without any real effort. Hence my body was in much better position for a good, strong pull

2) Concave Water Entrapment Zone: This works. It’s actually helping you catch so much more water that when you can close your hand and still feel like your cooking through the water!

Here are a photo of me having some serious fun in the big waves at La Jolla, CA!!!

Hang on to your caps!!! Yee-haw!!!

Hang on to your caps!!! Yee-haw!!!

The Iron-Sherpa

October 29, 2008 on 5:50 pm | In Random Musings | 1 Comment

Every athlete who has been fortunate enough to cross the finish line of an Ironman event and heard the magical phrase, “YOU ARE AN IRONMAN!”, understands the importance of having a supportive spouse, family, or friend.  This individual has been there for their Ironman each and every step of the way by offering the understanding, support, and everything else in between.  Much like the Sherpas of the Himalayas, without the Iron-Sherpa many Ironman athletes would never have made it.

The following is the basic job description of the modern day Iron-Sherpa.  (yes, all of these stories are true!)

1.  The Iron-Sherpa must be willing to give up her (or his) bike to their Iron-athlete.  In the event that the Iron-athlete suffers a mechanical breakdown on a training ride, the Iron-Sherpa will be willing to sit on the side of the road, waiting for a ride, while the Iron-athlete gets to take the Iron-Sherpa’s bike so the exact training ride can be completed.

2.  The Iron-Sherpa must be willing to wake up at 4 A.M. and prepare for a full 19-hour day frantically chasing their Iron-athlete around the racecourse.  In the likely event that you missed your chance to see your Iron-athlete at the scheduled turn at mile 45.7 of the bike course, you must be able to quickly come up with plan B and drive 83.9 miles, navigating multiple closed streets, in an effort to catch a 3 second glimpse of your Iron-athlete at mile 94 of the bike and then pray that you have time to get to T2 in an effort to get another 5 second glimpse.

3.  The Iron-Sherpa will forgo any calls of personal duty, such as meals, bathrooms, etc. in an effort to frantically find a wetsuit, the morning of the race, for his or her Iron-athlete who happened to find a fist size hole in their wetsuit at 10:00 P.M. the night before the race.  (Yes, the Iron-Sherpa did manage to find one!)

4.  The Iron-Sherpa may not forgo additional family responsibilities and must also figure out how to cater to the needs of their children.  This includes dealing with the fact that the ketchup at McDonalds in New Zealand does not taste like the ketchup in the U.S., which naturally results in tears.  This is in addition to the fact that … is hot……the kids have to poop……..they are hungry…….when can we go home?….etc.

5.  The Iron-Sherpa must be willing to prepare all pre-race meals in the last few days leading up to the Ironman.  This will ensure that their Iron-athlete gets plenty of opportunities to rest, sleep, hydrate, and visualize the upcoming event.  (i.e, nap)

6.  The Iron-Sherpa  must also be able to manage dozens of phone calls, from family and friends, who must know the exact condition of the Iron-athlete and why they took so long to finish the bike.

7.  The Iron-Sherpa  must patiently try to understand the reasoning behind spending countless dollars on a helmet, wheels, aero bottles, etc. to save mere seconds in a 14-hour event.

8.  The Iron-Sherpa  must be able to juggle the kids’ soccer, piano, dance, homework, etc. in an effort to give the Iron-athlete time to train for the Ironman.

9.  The Iron-Sherpa must be a psychologist, massage therapist, sag wagon driver, training partner, and any other profession that may be needed to support the Iron-athlete.

10.  The Iron-Sherpa must be able to explain to the Iron-athlete why they were unable to navigate their way through thousands of spectators during the swim in time to take a video of their Iron-athlete exiting the water.

If you have ever had to experience any of the above  or any other duties related to the successful completion of an Ironman by your Iron-athlete, congratulations because “YOU ARE  AN IRON-SHERPA!!!”

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